Parents with children aged 18-22 provide insight into living situations and their post-COVID concerns.
Explore Kantar's findings on living situations and parental concerns for young adult children.
Almost 9 out of 10 parents with young adult children (aged 18-22) reported their young adults lived at home during the 2020/2021 academic year (88%). Singaporean (95%) and Indian (94%) young adults lived with their parents during this time whilst 19% French, 18% Chinese and 17% German parents did not have their young adult children living with them.
When asked if young adults who lived at home during the 2020/2021 academic school year would have if not for the pandemic, the study shows that 79% would be at home regardless. This was the highest in Singapore, with 91% parents reporting young adults would be home regardless of the pandemic. In China, however, over half of parents would not have their young adult children still at home (54%) if not for the pandemic. This indicates that the 82% reported to be living at home was largely influenced by the pandemic.
Globally, 77% of parents have concerns for their young adults because of the pandemic. For Indian parents this is substantially higher than the global average, with 96% reporting concerns. For most parents, missing the social experience of higher education is the greatest concern they have for their young adult children. Six out of 10 parents in India are worried by this (61%), higher than any market by almost 20% (42% of parents in the UK and China).
Only in Brazil and France is this not the top concern for parents.
Brazilian parents are most concerned by their young adult children finding employment or being delayed in their entry to the workforce, whilst French parents have concerns about their young adult children financially supporting themselves.
