1. Sports Events Consumption on
TV and Streaming

Click "read on" below to learn more about how global fans watch sports events.

Sports preferences vary by market, with different games leading in different regions.

Q: What sports did you regularly watch on television/streaming during their last season? Select all that apply.
n=8,080 Based on respondents that watch sports on TV or streaming. Note: Amateur Sports, Extreme Sports, Hockey & Martial Arts at less than 10% and not charted.

Sports Events Watched Regularly: Global Sports Watchers

Nearly a third are watching sports at a pub or restaurant, with younger fans more likely to go out.

Q: During a typical sports season, where do you typically watch sports on television or streaming? Select all that apply. n=8,259

58% of sports watchers are tuning in several times a week with Fanatics over-indexing on daily viewing.

Q: During a typical sports season, how often do you watch live or recorded sports? n=8,080 Based on respondents that watch sports on TV or streaming.

65% of global consumers watch sports news or highlights, outside of live games.

Q: How much do you agree or disagree? n=8,080 Based on respondents that watch sports on TV or streaming.

Sports watchers are evenly split on paying for extra sports channels vs. watching what they can with their standard package.

Q: Which of the following best describes how you access live or premium sports content? n=8,080 Based on respondents that watch sports on TV or streaming.

Half of sports watchers will buy snacks or beverages for their next game they plan to watch at home.

Q: The next time you plan to watch an upcoming sports event at home, which of the following are you likely to purchase? Select all that apply. n=8,080 Based on respondents that watch sports on TV or streaming.

Atmosphere matters most when fans head to restaurants, pubs or bars to watch sports.

Q: How much do you agree or disagree? % show respondents that are very or somewhat likely to agree.
Q: If watching a major sports event at a bar or restaurant, which factors most influence your choice of where to go? Select up to three. n=1,974 Respondents that watch sports at bars, pubs or restaurants.

57% of global consumers watch sports recaps or highlights, which is even higher for men.

Q: Which of the following sports-related activities have you participated in over the last 6 months?
n=8,259