2. Attending Sports Events

Click "read on" below to discover how global consumers attend and pay for sports events in-person.

Globally, professional sports are the most popular to attend in person.

Q: Where do you attend live sports events? Select all that apply.
n=6,644 Based on respondents who attend live sports events in-person regularly, occasionally or rarely during a typical sports season.

Nearly two-thirds of attenders purchase tickets themselves, primarily through major platforms.

Q: When you attend live sports events, which of the following best describes how tickets are typically obtained?
n=6,644 Based on respondents who attend live sports events in-person regularly, occasionally or rarely during a typical sports season.
Q: Where do you typically purchase tickets to attend live sports events? Select all that apply. n=4,237 Based on respondents attend live sports events in-person and who purchase tickets for self.

Sports Attenders typically buy tickets 1 to 3 months in advance.

Q: How far in advance do you usually purchase tickets for live sports events?
n=4,237 Based on respondents attend live sports events in-person and who purchase tickets for self.

48% will purchase snacks or beverages at their next in-person sports event.

Q: The next time you plan to attend a live sports event, which of the following do you plan to buy or pay for? Select all that apply.
n=6,644 Based on respondents who attend live sports events in-person regularly, occasionally or rarely during a typical sports season.