3. AI Assistants & Lifehacking

Click below to discover how brands can tailor their AI development to better meet the needs of global consumers.

Among AI users, 81% have used a voice assistant, chatbot, or shopping assistant recently.

Q: Which of the following AI tools have you used in the last few months? N=7479 Based on respondents that have ever used an AI tool. Q: How frequently do you use AI assistants for daily tasks? N= 6036 Based on respondents that have used voice assistants, chatbots or virtual assistants, or AI shopping assistants in the last few months.

AI assistant users value speed, creative support, and time management.

Q:AI assistants can impact your daily life in a number of ways? Please select those that you find most useful in order of priority (where your first choice is the most useful). N=6036 Based on respondents that have used voice assistants, chatbots or virtual assistants, or AI shopping assistants in the last few months.

AI assistant users want tech to be a reliable, integrated part of routines.

Q:If AI assistants could offer the following capabilities in the future, which would be most valuable to you? Please select those that you find most valuable in order of priority. N=6036 Based on respondents that have used voice assistants, chatbots or virtual assistants, or AI shopping assistants in the last few months.

Emotional and mental support aren't top AI uses — yet.

Q: Have you ever used an AI tools for any of the following purposes? Please select all that apply. Q: How much do you agree or disagree with the following contrasting statements? Q: What concerns, if any, do you have about AI emotional support tools? Please select all the apply. N=10007