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Are rising costs of fuel driving change in the ways global consumers consider the auto market, and the choices they make about new purchases? With more hybrid and electric vehicles cropping up across more brands, and in new markets, consumers have more choices than ever before. As supply chain issues ease and model availability improves, opportunities to secure new vehicles has increased.
In this report, we explore the types of vehicles consumers own, the motivations behind purchase decisions and drivers in choice behaviours. Further, we dig into the desires, motivations and preferences of in-market consumers as they evaluate purchases.
Using responses from more than 10,000 online respondents from the Kantar Profiles Audience Network across ten global markets (including US, UK, Germany, Brazil, China, France, India, Mexico, Singapore and UAE), this study sets out to explore how global consumers are approaching the changing automotive market.
This report also explores consumer sentiments surrounding electric vehicle auto-pilot technology, sustainability practices and car sharing services.
Explore our findings here on:
Car ownership
In-market consumers
Hybrids, EVs and Sustainability
Car sharing and cost savings
This research was conducted online with more than 10,000 respondents sourced from the Kantar Profiles Audience Network across 10 global markets: US (1,000), Brazil (1,000), UK (1,000), Germany (1,001), France (1,000), China (1,000), India (1,001), UAE (1,000), Singapore (1,001) and Mexico (1,000).
All interviews were conducted as online self-completion between 3-17 October 2023 and collected with controlled quotas based on local age and gender census distributions.
Respondents were identified as “in-market” if they have a car, but would like to get a different one, or if they don’t have a car, but would like one. “Out of market” was defined as respondents who don’t want or need a car, or who have one and are happy with their current car.
Gen-Z was identified as ages 18-24, Millennials ages 25-39, Gen-X ages 40-55, and Boomers ages 56-75.
