2. In-Market

Click below to read more about how in-market consumers are making decisions about car buying.

Globally, 49% of consumers are in-market for a new vehicle. Gen-Z is more likely to be in-market than older generations.

By country, consumers in Brazil and Mexico are most likely to be in-market for a vehicle.

3 in 5 global in-market consumers plan to make a new car purchase in the next 1 to 2 years.

Globally, price and reliability are the most valued factors when considering which car to purchase.

Car dealerships, online resources and friends and family are most frequently used sources to research cars.

While 4-door sedans are preferred models by many, one-quarter of in-market consumers want to buy an SUV.

More in-market consumers aspire to own or finance a new vehicle rather than pre-owned.