1. TV Streaming

Click below to explore the how global audiences enjoy traditional and streaming TV.

69% of respondents say they regularly watch Live TV and 58% say they regularly Stream TV.

Of those who don't regularly stream TV, 23% of respondents say they can't afford it.

The most popular content among regular viewers of TV is movies followed by comedy, news, dramas and documentaries.

Respondents report watching the most TV during evening hours (8pm to 11pm).

Click on the image below to learn more about Empathic Survey Comparison ↓

“Binge” watching episodes of a show back-to-back on streaming is common, particularly among women (71% vs men 66%).

For those who stream TV regularly, personal recommendations help consumers make decisions about what to watch on streaming.

Regarding ads, when given the option, respondents say they are more likely to skip an ad before or during streaming content than watch it.

41% of streamers say they have taken no action to avoid ads if their paid subscription service started showing ads because they don't mind them.

7 out of 10 respondents say they own a Smart TV.

14% of respondents plan to upgrade to a Smart TV on their next purchase. Those who don’t own one typically cite not having a reason to make a replacement.

Click on the image below to learn more about Empathic Survey Comparison ↓

57% of respondents with Smart TVs own just one, although respondents with more people in the household are likely to own multiple.

42% of respondents who stream TV content say they share a password with others.

Few consumers report taking an action like cancelling a subscription (6%) or switching services (6%) after streaming platforms started cracking down on password sharing.

Click on the image below to learn more about Empathic Survey Comparison ↓