2. Audio

Click to find out who is using the most audio media like podcasts, music and audiobooks.

Music is the most popular audio content people report to consume regularly, twice as much as podcasts.

Globally, Millennial respondents listen to more podcasts and audiobooks than other generations.

45% of those who regularly listen to audio media say they subscribe to a paid, premium audio subscription service – most popular with younger generations.

Regular listeners are most likely to turn to audio when doing chores compared to other activities.

Women responders are more likely to turn to True Crime podcasts than men, and overall have varied interests.

The most popular genres for regular podcast listeners globally are Comedy and Daily News.

Audiobook listeners typically use a subscription service – which are most popular in the US.