2. Tourism Trends & Behaviours
Click below to read more about how global consumers travel.
55%
of global consumers have travelled for leisure within the past
three months.
Short trips of
2-4 nights
are most common for tourists, particularly among
South Korea, China and the US.
3 in 5 tourists
visited a
domestic location
on their last trip.
Tourists from
South Korea, China,
and
Singapore
favoured and travelled single-country visits, while
Brazilians
and
Americans
traveled to multiple destinations.
Hotels and resorts are the most frequently used accommodations among global tourists – particularly among
Singaporeans
and
South Koreans
.
Travelling to cities
are the most popular destinations for tourists across regions.
It is most common for tourists to go on
trips with their partner,
though
Gen Z embraces solo travel
and often vacations with
friends
and
couples
.
Global tourists
are typically traveling to
relax
or
take a break
.
Tourists were
generally pleased
with their last
vacation experience
and most
often described it as
“relaxing”
and
“fun”
.
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