4. AI & Travel Planning

Click below to discover how travellers are using AI-based tools for planning.

40% of consumers used an AI-based tool for travel planning, and 62% would consider using it in the future.

Consumers in China, India and the US use virtual reality more regularly than other countries.

Virtual reality interest is becoming more popular in countries like China, India and the US who use it more regularly than other countries.

Despite low adoption of AI travel planning tools in many countries, significantly more will consider using it in the future.

Global consumers turn to AI for travel deals and accommodation advice, yet over half of non-users say they “don’t trust” it.

The ability to create optimised, personalised itineraries was most often ranked as the #1 reason to use an AI tool for travel planning.

55% would consider paying to access an AI-powered travel app.

Half of consumers agree that apps help them save time and energy when planning.