5. Vacation Cruises

Click below to find out more about consumer sentiments and behaviors toward cruises.

45% of global consumers report they have taken a cruise, and 68% would consider taking one.

Among those who would consider taking a cruise, 40% would opt for a family-friendly cruise line.

Among those who would not consider taking a cruise, 44% prefer other types of trips.

Over half of those resistant to cruises would not change their minds, though 22% would be swayed by special offers and pricing.

4 in 6 consumers agree they would enjoy a cruise vacation.

Consumers prioritised "multiple destinations in one trip" as the top feature of an ideal cruise package.