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Incorporating empathetic survey techniques and priming respondents with a narrative to inspire their thinking resulted in a more accurate picture of how consumers engage with media and entertainment, across the globe. It also generated a more positive survey experience overall for respondents.
If you missed our call-out-boxes with our research findings, look back at the Tourism Trends and Behaviours chapter. For more information about how you can implement empathetic survey strategies into your next research program, see these additional resources:
Read: 6 ways to incorporate empathetic design to your surveys
Watch: Designing surveys with empathy
Download: 9 ways to real feedback from consumers
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