North AmericaTV and Digital/Social winning ads
Our North America TV winners represent a wide variety of categories and brands. Creatively they include many different elements, from glorious cinematic visuals to fun animation, from everyday human stories to dramatic metaphor, from a nod and a wink to deep emotion. What connects them all, however, is that they are all attention-grabbing, engaging and deliver a powerful message that drives brand pre-disposition.
Our North America Digital/Social winners all demonstrate some of the key factors that make for successful content in an environment largely controlled by the viewer. Clever use of visual and sensory elements to keep the viewer watching for longer, creative ideas which are perfectly developed for context and audience, and efficient management of time length all combine to deliver content which produces powerful brand impact.
