Now in its second year, Kantar's Worldpanel Metaverse Survey, based on a sample of 46,000 respondents, is Great Britain's most comprehensive analysis of Metaverse attitudes and behaviours, delivering actionable insights into Metaverse shopper behaviour.
By integrating these insights with real-world purchasing data, brands gain a comprehensive understanding of consumer preferences in this emerging landscape. This empowers them to develop data-driven Metaverse strategies with confidence, ensuring they are optimally positioned to meet the evolving needs of digital lives.
The results of the survey may surprise you, or indeed offer up inspiration for your brand. Either way, our aim is to shed light on the true significance of the Metaverse beyond the buzzword. If you would like to learn more about the survey results or are interested in exploring how this translates to your brand and shoppers, speak to one of our experts.
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