Health and sustainability in Latin America
What consumers say and what they actually do
When it comes to health and well-being, what people say they care about is not always consistent with what they do about it. In Latin America, just over half ofconsumers say they feel really well both mentally and physically. This means that almost half face health challenges.
With respect to describing how they are managing their well-being holistically, in turn, they present numbers above the world average. Finally, those who truly follow a healthy diet and lifestyle practices reach 40% in the region.
For brands and retailers, this reality opens up an important field of action, acting as partners in strengthening consumer health and well-being. Those who excel at actively engaging with these needs, offering transparency, guidance, and tailored solutions, will be well-positioned to build trust and relevance.
Drawing from more than 15,000 interviews in eight markets – Costa Rica, Guatemala, Panama, Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, and Peru – our first and most comprehensive report of its kind for Latin America helps us see beyond the numbers. It connects saying with acting.
Come with us to understand the greatest characteristics of this behaviour, the size of the opportunity to expand your operations, and the brands that are already standing out in this context.
