While most surveys highlight what people say, the behavioural and shopping data from this study reveal what Latin Americans actually do. Understanding the gap between intention and action can reveal hidden barriers, unspoken needs, or unexpected motivations. From there, brands can identify consumer access points to better support healthy lifestyles.
Offering clear labels, as well as healthy and sustainable options at affordable prices, is a way to stand out as partners for those consumers trying to balance health and financial constraints.
Furthermore, there is a way to educate a significant portion of the population, since 32% of people believe that such products are bad, and 20% say they do not know what “healthy” truly means.
