The full digital subscription customer journey
Entertainment On Demand tracks the full digital customer journey for Video (SVoD, AVoD, FAST) and Music streaming services. Our longitudinal panels provide data from monthly surveys in the US (20,000 people) and in Great Britain (12,000), and quarterly surveys in Germany (12,000), France and Spain (8,000), and Australia (10,000), plus 2,500 boost sample of new subscribers per quarter for each country. We deliver the latest insights on streaming service providers, including category sizing and provider shares, recent sales shares, attitudes and demographics, purchase triggers, consideration, evaluation, intention to purchase, purchase, bundling/stacking, sign-up process, purchase drivers (including content) post-purchase usage, satisfaction/ dissatisfaction, advocacy, intention to cancel and churn/switching.
This offering helps the entertainment industry (service and platform operators, cable and satellite companies, content providers) and analysts and investors understand the full consumer journey for all entertainment service providers.
Entertainment On Demand service is structured across three tiers: Measure, Explain, Predict, enabling clients to make informed, data driven decisions to accelerate business growth in the digital streaming space.
We conduct a monthly survey of 20,000 (US) and 12,000 (GB), and quarterly survey from 12,000 (Germany), 8,000 (France and Spain) and 10,000 (Australia) respondents from Kantar longitudinal panels, plus 2,500 per market boost sample of new subscribers each quarter
How different brands are performing in share and subscriber numbers, and category dynamics (SVoD, AVoD and FAST)
Sources of growth/decline for competitive set
Benchmark churn rates
The impact of service switching on overall subscriber numbers
Key triggers attracting consumers to you and competitor providers
Product level USPs you hold vs. competitors
Advocacy levels (Net Promoter Score – NPS) for competitive set —Drivers NPS performance
Areas of strength/weakness during the critical sign-up process
Performance across multiple pre-purchase touchpoints (paid for/ owned/ earned)
Performance by consideration > Purchase Intention > conversión
Which content drives customer acquisition and retention
Interaction between cable and digital subscriptions
Consumers at risk of churn from your and competitor’s customer base
Opportunity amongst non-streamers
