FOREWORD
FMCG Outlook Indonesia 2023: Changing consumer behaviour amidst the pressures of inflation
Every year, Kantar Worldpanel Division releases a comprehensive report covering the FMCG industry and sectors in it by showcasing the latest trends and consumers’ purchase behaviours. Some of the sectors covered in this report include baby, home care, personal care, pantry essentials, snacking, and beverages.
Price inflation pressures mean that consumers have had to manage their expenditures and adjust their spending. We have compiled some key trends in changing purchase behaviour and provided insights on how brands need to adapt to find pockets of growth. We have also included the FMCG outlook for 2023 to give you an overview of the forecasted growth for the industry. We hope this report can help you to navigate your strategy in the upcoming year to grow your customers.
If you have any further queries, please do not hesitate to get in touch with your usual Kantar contact, or you can fill in the form at the end of this report.
Happy reading and Happy New Year 2023!
Best regards,
Venu Madhav
