Meet your food and beverage expert:
James May
James is the Industry Executive for Food and Beverage at Kantar North America, leading a team of seasoned Client Partners who support our most strategic food and beverage clients. James’ mission is to help shape our clients’ brands of the future through bringing them the best of Kantar from brand strategy and positioning; innovation; content creation and optimization; media effectiveness; brand performance monitoring and retail strategy.
James is a Kantar veteran with extensive P&L and people management experience, having led successful businesses and teams across the UK, Spain and North America throughout his 25+ year career. Advising food and beverage brands on their marketing strategies has always been at the heart of his role; starting his career by consulting on award winning spreads advertising in the UK and culminating in four years as Kantar’s Global Client Leader for the world’s largest beverage manufacturer.
James is a member of the Executive Leadership Team, leading the transformation of the Kantar business in North America.
