Meet your retail expert: Carmen Bohoyo
Carmen is a Global Business Executive with 20+ years of marketing experience helping the world’s most iconic brands build marketing programs. She is an outcome-driven ACC executive coach who fosters cultures of inclusivity and organizational excellence and a creative people leader driving high performing teams to impact her clients’ top and bottom line. Anticipating the future needs of clients has always been a top priority for her and her team.
As a senior executive in marketing, data analytics, and consumer insights, Carmen is known for her ability to drive the transformation in top-line growth and profitability, while achieving important levels of client satisfaction and team performance. She provides a unique global business acumen and lens from transforming and leading businesses across North America, Latin America, Europe, and Asia, as well as living in Madrid, Hannover, Atlanta, New York, Istanbul, and Los Angeles.
Following restructuring in 2023, Carmen oversees the North America Retail, Travel, and Hospitality businesses, where she leads a team focused on Brand Strategy & Optimization, Brand Architecture, Portfolio Management, Retail Consulting, Future Foresight Consulting, Advertising Consulting and Brand Performance Services. She also serves on the newly formed Executive Leadership team in NA, leading the transformation of the Kantar business centering on clients.
Carmen also holds the title of Executive Sponsor of the Sustainable Transformation business in the region. She is committed to leveraging Kantar’s unique way of helping clients frame their sustainability agenda and activate it as clients’ shareholders, people, and institutions, are demanding companies to increase their contribution to the environmental and social agenda.