Meet your tech expert: Subu Dasgupta
Subhashish Dasgupta
Subhashish (Subu) is a business leader with extensive sales, marketing, research, client consulting experience and people management responsibilities who has been with Kantar for almost 20 years, with work experience across North America, Korea, India, Southeast Asia and Europe.
With expertise across Digital, Healthcare and Technology spaces, Subu was named Kantar North America’s Industry Executive in Q1 of 2023.
In his previous roles, Subu has held various client, domain and people leadership roles within Kantar in the last 17 years.
Subu was the Managing Director of Kantar’s office in San Francisco
He was the Global Lead for Creative Effectiveness measurement for Samsung, based in Seoul 2017-2020. He led the transition of Samsung to Kantar Marketplace.
His clients portfolio is across sectors - CPG, Technology, Automotive, Financial Services, Oil & Gas, and Telecom.
Subu also has extensive research experience, encompassing advertising research, market entry studies, strategic brand and positioning research, brand health tracking, concept and product testing (including car clinics), channel partner motivation tracking, and stakeholder management.
