2021 is likely to be a bumper year with manufacturers launching new products that were delayed due to the pandemic, as well as additional launches.
High street retailers will be looking to stand out from the crowd and get shoppers back in-store. Expect a big focus on NPD to achieve this as well as other ways to capture non-online shoppers.
With health and hygiene at the forefront of consumers' minds, more manufacturers will be looking to capitalise from this trend.
Sustainability will likely return to the top of consumers' agendas, leading to new brands, products and formats.
