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Survey questions are fielded to the same representative panel. The unique longitudinal dataset enables comparison between consumers’ attitudes and their subsequent behaviour. The continuous nature of the research delivers highly relevant and timely insights into real actions, and brings the ability to track purchase journeys, retention and churn.
Businesses can also take the opportunity to dig deeper into the data, with four specialist products:
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A simple but powerful way to speak quickly and directly, via targeted surveys, to existing longitudinal respondents who have displayed specific behaviours.
Leverages historical and current behaviour data to accurately estimate future sales, and identify customers likely to make a purchase.
Enables consumer groups to be identified and sized based on behaviours, demographics, attitudes, intention and usage, and tracks changes over time without the need to re-field.
Allows the prediction of future customer behaviour such as loyalty, churn, acquisition, spend, and Net Promoter Score (NPS).