Thought leadership and research
The Reykjavík Index for Leadership is the world’s first measure of society’s perceptions of women and men’s suitability to lead, and was launched in 2018 by Kantar Public and Women Political Leaders to answer this important question.
Now in its fourth year and covering 23 economic sectors, the Index provides critical evidence of that prejudice still prevails in society, and illuminates amongst those countries, socio-demographic groups, and sectors where these perceptions of inequality are pervasive. The Reykjavík Index for Leadership 2021/22 is the largest yet – reflecting the views of more than 35,000 people across the G7 and G20 nations, as well as Iceland.
Read the Reykjavík Index for Leadership report 2021-22.
Our Kantar data shows that demonstrating inclusion and diversity in advertising is no longer optional, it’s an imperative. In ‘The 5 habits of highly effective advertisers’, we highlighted that inclusion and diversity is one of the ingredients, or creative devices, used by brands to make their ads both creative and effective.
In 2021, we predicted this would be elevated to a habit for more advertisers. That’s because being inclusive in advertising isn’t only socially and morally right, it’s also good for brand ROI. According to Global MONITOR, 65% of consumers say that it’s important that the companies they buy from actively promote diversity and inclusion in their own business or society as a whole.
Learn more about the the power of inclusion and diversity in advertising in our research here.
You can also visit the Kantar website for our latest studies on Inclusion and Diversity throughout 2022.