Unlocking the new beauty growth formula:
Are we nearing the peak?
Indonesia Beauty
Kaleidoscope 2025
Today’s shoppers are investing in advanced skincare, flawless makeup routines, and salon-like hair care at home. The question is no longer how many shoppers we can reach—but how much value we can unlock from each one
Reflections on Indonesia’s evolving beauty landscape
Unpacking the current formula:
Growth is now defined by what’s in the basket
Rewriting the beauty equation
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Let’s explore how your brand can lead in this evolving beauty equation through our Indonesia Beauty Kaleidoscope 2025, where we decode the new beauty growth formula to unlock the shifting dynamics of beauty landscape.
Indonesia’s beauty industry is evolving. While shopper penetration has plateaued, the market continues to grow in value and sophistication. Digital platforms, Gen Z’s influence, and premiumization are reshaping how consumers engage with beauty—moving from mass reach to deeper, more meaningful connections.
Today’s shoppers are more informed, more expressive, and more demanding. They’re investing in advanced skincare, flawless makeup routines, and salon-like hair care at home. The question is no longer how many shoppers we can reach—but how much value we can unlock from each one. The new growth equation is no longer about reaching more people; it's about delivering more value to each shopper.
