FOOD FOR THOUGHT
In the pages of this report, we give you a bird’s eye view of the macro environment surrounding Asia’s beauty sector, and take a deep dive into consumers’ behaviour. How are beauty shoppers reacting to the dynamic environment? What are their new habits and priorities? Which beauty products are they choosing – and why?
READ THE REPORT
Kantar Indonesia's FMCG Monitor is a quarterly publication that provides an extensive analysis of the Indonesian FMCG In-home market's performance and up-to-date trends across sectors. By conducting regular weekly surveys with consumers across the nation, we aim to deliver a comprehensive understanding of the market dynamics.
This year's report showcases the remarkable performance of FMCG brands in adapting to changing consumer behavior and offers valuable insights into their strategies for success. From expanding shopper bases to impactful innovations, these brands have defied inflationary pressures and emerged as frontrunners in Indonesia's competitive market.
