From demographics to attitudes, leisure activities, media consumption, personal values and purchasing factors, TGI is the single source of consumer intelligence that reveals who we are, how we behave and the drivers behind decisions that we make.
TGI gives you the full context behind consumer choices with coverage of 4,000 brands across 500 product areas.
TGI surveys are refreshed continuously to ensure the latest brands and media channels are reported.
Users can also customise the TGI and further extend the picture of a brand’s customers: whether by asking the additional questions that matter most for your brand or by enriching the TGI data with a proprietary segmentation of your category.
