Focus on mental health awareness
At Kantar, we recognise the important role we play in supporting each other to look after our mental health. We believe in working together to remove the stigma around mental health and creating an environment where everyone feels comfortable asking for help.
2020 was a unique and challenging year, for us as a business and for each of us individually. The global pandemic highlighted the importance of looking after our mental health, but it can be hard to know how to ask for help. At Kantar, we strive to create a culture of openness, where all of us, whether we’re struggling ourselves or looking out for our colleagues, are able to ask for support.
To start the conversation, on Monday 5 October 2020, ahead of World Mental Health Day, we launched a global campaign called 'We Are Here'. The campaign saw colleagues from around the world share their personal experiences to help raise awareness and de-stigmatize conversations about mental health illness and wellbeing.. This was supported by online resources to help colleagues manage their own wellbeing as well as provide support for others - whether as a manager or as a colleague.
Throughout the COVID-19 pandemic, Kantar’s commitment to protecting our people has been paramount. Teams around the network worked to ensure the safety and wellbeing of employees, developing new remote working guidance and putting in place new support networks.
The global HR function developed a new framework for anytime performance conversations to support managers in creating a safe space to discuss employee wellbeing, alongside conversations on goals and development.
Kantar Singapore supported the #WeAreHere campaign with a Random Acts of Kindness initiative to brighten a colleague's day with a small token or action.
In Colombia, the launch of the #estmoscontigo [#wearewithyou] campaign saw the HR team make phone calls to employees to give them an opportunity to share how they were feeling. This was accompanied by coaching for managers and online wellbeing activities.
Kantar China overcame the challenges of 2020 with resilience and agility and provided guidance to other Kantar offices as COVID-19 spread across the globe. The business quickly moved to online ways of working, including launching a live streaming room.