2: AI-Driven Data Defence Technology

Quality is fundamental, not discretional.

Click "read on" to learn about the different types of fraud we see today, the impact it has on your data, and what Profiles is doing to mitigate it.

Panel fraud will skew data dramatically

Brands funnel a significant portion of their insights budget towards market research driven by panel data.

Unfortunately, dishonest people will try to cheat the panel system to earn rewards, either by providing disingenuous information or intentionally hacking surveys.

This means research data can be unknowingly spoiled by survey fraud, resulting in misinformed decisions.

What happens when fraudulent answers are in the mix?

Panel fraud is growing exponentially, but not all fraud is the same

Profiles futureproofs fraud prevention and improves response quality with our proprietary anti-fraud AI

A single action doesn’t define a panellist - there’s a whole story to tell.

This is why Profiles’ proprietary anti-fraud technology, Qubed AI, uses advanced machine learning and data from a respondent’s full history to detect fraud.

And it’s the only technology capable of detecting increasingly sophisticated international hackers.