3: Global Coverage & Profiling Attributes
Click "explore" to view a map of our 100+ global markets and the profiling attributes available in select markets.
AGE
GENDER
Male
Female
Another gender
ETHNICITY
LATINO OR HISPANIC DESCENT
US HISPANIC ACCULTURATION
MARITAL STATUS
Never Married/Single
Domestic partnership / Living with partner Married
Separated
Divorced
Widowed
EDUCATION
SOCIO ECONOMIC LEVEL
OTHER TYPE OF RESEARCH INTERESTED IN
Food/wine tasting
Mobile usage studies / Mobile phone surveys
SMS surveys
Phone surveys
Online bulletin boards/diaries
Web camera studies
In home testing of new products
Focus group studies
HOUSEHOLD SIZE
NUMBER OF PEOPLE IN HOUSEHOLD
NUMBER OF CHILDREN
AGE AND GENDER OF CHILDREN
PETS
TYPE OF ACCOMMODATION
Rented apartment
Owned apartment
Rented house
Owned house
Living with my parents
Other
TYPES OF PRODUCTS PURCHASED ONLINE
OFFLINE ACTIVITIES
Watch Digital Television without subscription
Watch Pay-tv
Go to the cinema
Listen to the radio
Read newspapers or magazines
Play video games
MOTHER AND BABY
Expectant mothers
Month/year baby is expected
First time mothers
OCCUPATION STATUS
Full-time work
Part-time work
Own business / Self-employed / Freelance
Active military service
Parental leave
Retired
Unemployed
Homemaker
Leave of absence
Studies
Unable to work
Other type of paid work
FIELD OF EXPERTISE
PROFESSIONAL POSITION IN COMPANY
Director/Manager
Other decision maker
Not a managing position
PRIMARY ROLE IN ORGANIZATION
INDUSTRY SECTOR
DECISION MAKER
PURCHASE INFLUENCER
COMPANY SIZE
COMPANY ANNUAL GROSS TURNOVER
MOBILE PHONE OWNERS
PERSONAL MOBILE PHONE CARRIER
INTERNET CONNECTION
Mobile internet connection
Fixed Internet Connection
Modem/Dial-up
Other type of broadband connection
I have no internet connection at home
EARLY ADOPTER
ELECTRONIC PRODUCTS OWNED
ELECTRONIC PRODUCT DECISION MAKER
GAMING PLATFORMS AND DEVICES
VIDEO GAME TYPES PLAYED AND FREQUENCY
VIDEO GAME SPENDING
PLATFORMS USED TO WATCH VIDEO GAME CONTENT
MOBILE PHONE PLAN TYPE
PERSONAL MOBILE PHONE BRAND
TOBACCO - DO YOU SMOKE
Yes, I smoke
Yes, I smoke now and then
Yes, I smoke but I’m planning to quit
No, I have just quit
No, I don’t smoke
No, I don’t smoke, but use other tobacco products
OTHER TOBACCO PRODUCTS
Cigars
Other smokeless tobacco
Pipe
Cigarillos
Snus
Chewing tobacco
Cigarettes
E-cigarettes / Vaporizer
Roll your own tobacco
CIGARETTES QUITTING METHODS
CIGARETTES NUMBER SMOKED PER DAY
CIGARETTES BRANDS SMOKED
HOUSEHOLD INCOME
PERSONAL INCOME
TYPES OF FINANCIAL PRODUCTS
INVESTABLE ASSETS
BANK USED FOR CURRENT ACCOUNT/OTHER PRODUCTS
STOCK TRADING PARTICIPATION AND METHODS
NUMBER OF VEHICLES IN HOUSEHOLD
VEHICLE MANUFACTURER
Primary and Secondary Vehicle
VEHICLE BODY & FUEL TYPE
TWO-WHEELED VEHICLE OWNERS, BRAND, TYPE, ENGINE SIZE
AUTOMOTIVE DECISION MAKER
ACCESS TO CAR
PURCHASE/LEASE INTENTION - NEW OR USED CARS
No, I am not considering it
Yes, I’m considering buying or leasing a used car
Yes, I’m considering buying or leasing a new car
Yes, but unsure if the car will be used or new
PRIMARY GROCERY SHOPPER
BEVERAGE AND ALCOHOL CONSUMPTION
FAST FOOD RESTAURANTS & FREQUENCY
MAIN GROCERY STORE
SPORTS & GAMBLING
TYPES OF HOBBIES & INTERESTS
MUSIC PREFERENCES
MOVIE THEATER FREQUENCY
MOVIES RENT/DOWNLOAD AND PURCHASE FREQUENCY
MOVIE TYPES PREFERENCE
TRAVEL DESTINATION PAST YEAR
PURPOSE OF TRAVEL
FLIGHTS - DOMESTIC/INTERNATIONAL FLIGHTS - AIRLINES USED
FLIGHTS BOOKED ONLINE
HOTEL CHAINS STAYED DURING TRAVEL
SOCIAL MEDIA USED
RADIO LISTENING FREQUENCY
TV HOURS WATCHED PER WEEK
PUBLICATIONS READ
MUSIC STREAMING SERVICES USED
TV SUBSCRIPTION SERVICES USED
CHRONIC CONDITION PRESENT
CARDIAC CONDITIONS
Angina
Arrhythmia
Atrial Fibrillation
Congestive Heart Failure
High Blood Pressure (Hypertension)
CANCER DIAGNOSED
DIABETES DIAGNOSED
HEALTH INSURANCE TYPE
CHRONIC CONDITION CAREGIVER
HEARING PROBLEMS/HEARING AIDS
HEALTH CONDITIONS INCLUDING:
Ankylosing Spondylitis
Anxiety
Asthma
ADD
Bipolar Disorder
COPD
Crohn's Disease
Depression
GERD or acid reflux
High Cholesterol
HIV
Insomnia
Irritable Bowel Syndrome
Migraine
Multiple Sclerosis
Osteoarthritis
Psoriasis
Psoriatic Arthritis
Rheumatoid Arthritis
Sleep Apnea
