Kantar Public Business Pulse survey
In November 2022, Kantar Public conducted a survey with over 600 businesses in the UK. Our survey of small to medium enterprises (1 to 249 employees) provides a snapshot view of what businesses are thinking, experiencing, and planning.
At Kantar Public we have acknowledged a growing industry-wide issue with how well individual B2B sample sources meet client needs. In response we have developed our online B2B offer, which layers business access panel and business contact databases to provide greater ability to reach and hear from businesses, and to deliver a more sustainable and high quality solution for multiple projects.