Kantar Retail 2024 Reflections
Reflections through our six growth themes
Kantar Retail Team
December 2024
As we reflect on 2024, we remember the six themes that retailers and suppliers must navigate to chart a path to growth during the economic volatility and rapid digital acceleration.
2024 Six Themes
Planning on uncertainty
Shifting power dynamics
Striking a balance
Value as a virtue
Digital revolution
Sustainable pledges
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