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Slide of the week l February 7

Dig into private label growth and Whole Foods' approach to developing innovative products for its 365 private label line.

Diary of a CMO: What's the secret recipe to combat private label?

From the get-go, PLs had an advantage as their survival rate trumps that of branded new products. Also, their natural charm with low- and high-income households puts no limits on purchase intent.

Retail Sound Bites: Private label applies pressure

In the heat of economic pressures, market dynamics, and retailer shifts, shopper sentiment has triggered the expansion of private label in the US. Tom Bailey, senior analyst of consumer foods at Rabobank, joins Kantar’s Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, on episode 75 of Kantar’s Retail Sound Bites to discuss the rise of private labels in US grocery stores.