We monitor brand share, switching and loyalty, and help our clients understand the reasons behind consumer tech choice.
Monitoring purchase behaviours and drivers, loyalty and switching over time, Worldpanel ComTech delivers the latest industry insight on laptops & tablets. The service subscription includes insight reports, consultancy hours from specialist insight team and online dashboards.
Define what devices people buy and why
Understand market growth/ decline drivers
Win new and retain existing customers by understanding the key drivers influencing the path to purchase for laptops & tablets
Understand how usage affects category purchase decision
Compare factors that influence the purchase journey for different brands
Identify target groups of consumers likely to switch brand
Support and define brand and category marketing strategy
Develop brand strategies to encourage cross category brand loyalty
