Through our longitudinal continuous surveys, we offer our clients unique, detailed and actionable insights.
01 - Brand, model, of laptop, tablet, 2in1 / hybrid and operating system owned
02 - When acquired
03 - Age & brand of previous device replaced
04 - Who bought/ gifting
05 - Pre-purchase research
06 - Channel of purchase, retailer of purchase
07 - Price paid/payment plan
08 - Purchase influencers e.g. cost, lightweight, touch screen, battery life, in store recommendation, promotions
09 - Non-owners intention to purchase & barriers to purchase
10 - Consideration of laptop / tablet / 2in1 / hybrid / desktop / large smartphone prior to purchase
11 - OS owned & whether a driver of purchase: which OS features were most important
12 - Accessories bought when purchasing laptop
13 - Usage
14 - Intention to change
15 - Recommendation & drivers of satisfaction/dissatisfaction with current device
16 - Non-owners intention to purchase & barriers to purchase
How can I design and optimise my marketing strategy to increase market share?
Which consumers should we target and what is the size of that consumer base?
Which other brands are my customers considering and which might they switch to at next purchase?
Which other types of devices were part of my purchase consideration?
Are consumers loyal to my brand across categories (mobile / TV)?
What do premium customers look like and how can I win them?
What are my brand customer levels of satisfaction and what factors are customers not happy with?
Where do different segments search for information prior to purchase?
What are the main purchase drivers for my brand and competitive brands?
What specification is important to my brand customers?
How are my customers using their device?
