Chapter 3
How do successful brands use inflation to their advantage?

Building loyalty and attracting more shoppers are the keys to navigating

the situation.

Newly reported Q1 performance numbers show that, globally a Leading Global Food Manufacturer and Leading Global Nutrition, Hygiene, and Personal Care Manufacturer, have successfully trickled down the impact of inflation to their consumers, with little-to-no impact on volume sales of their brands.

What will it take to replicate this success story for your brand?Finding additional shoppers is the only way to achieve your business targets in the next year. The largest brands and retailers across every market and every category are bigger than the competition because they attract more shoppers to buy them. 9 in 10 brands that grew in 2020 did so by finding new shoppers.Whichever activating strategies you choose, the cornerstone should always be the shopper. Building loyalty across current shoppers is the low hanging fruit, while successfully driving trials is where brands separate themselves from the pack and become #1 in the category. Given this, a complete understanding of the factors that drive trials will be the roadmap to successfully navigating inflation.