Summary

Inflationary pressures are likely to have a long-term impact on shopper behaviour.

In closing, the effect of inflationary pressures on consumer expenditure globally is not going to be temporary, but rather a force that could shape shopper dynamics for good in the future. The picture in Malaysia looks to be improving moving into 2023, but expectations are that consumers will still be more deliberate in their spending overall. Each category has its individual nuances in shopper behaviour, which can be difficult to holistically understand and navigate. Brands that proactively understand and act upon these behavioural changes are successfully leveraging inflation to support their growth, in particular through recruiting more shoppers.This might seem daunting; however, taking a step by step approach to understanding the real situation shoppers are facing, and the short and long term behavioural changes they are making to adapt, will secure your brand’s success for the near future.