Maximising ad effectiveness in Southeast Asia
A case study with Meta, comparing across media platforms
Southeast Asia’s CPG growth has slowed in the first quarter of 2024 from 6.3% last year to 3.4%*1- driven across sectors. This is in reaction to increasing prices, where shoppers compensate by prioritising basic needs, shifting to more affordable...
How do we do it?
Which platform should brands invest in?
Key learnings