The NPD Landscape

Despite huge growth across much of Grocery, it has been a tough couple of years for NPD in the UK

YoY: 52 w/e 18th April 2021 vs. 52 w/e 19th April 2020. 2YA: 52 w/e 18th April 2021 vs. 52 w/e 21st April 2019.