With Thanks
Omnichannel 2021 is a Kantar initiative. Thanks to our partnerships with GfK, IRI and Intage we have been able to offer markets outside of the Kantar footprint. This years reports covers 42 markets representing 66% of the global population and 83% of GDP.
Data for Austria, Belgium, Croatia, Denmark, Germany, Hungary, Italy, Poland, Romania, Russia, Serbia, the Netherlands and Sweden was provided by GfK.
Data for the USA was provided by IRI.
Data for Japan was provided by Intage.
About Kantar
Kantar is the world’s leading evidence-based insights and consulting company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets.
By combining the deep expertise of our people, our data resources and benchmarks, our innovative analytics and technology, we help our clients understand people and inspire growth.
Find out more
If you’d like additional information on Winning Omnichannel, please visit our website or get in touch with your usual Kantar contacts or email:
Stéphane Roger Global Shopper & Retail Director Worldpanel Division stephane.roger@kantar.com
Benjamin Cawthray Global Thought Leadership Director Worldpanel Division benjamin.cawthray@kantar.com
