Was 2020 really that great for FMCG?
COVID-19 impacted everyone and every industry differently. The way we shopped was transformed. Some of the trends we have seen in previous years accelerated, others fell back.
In Latin America, the pandemic reversed a scenario of consumption decline and even drove 6% growth. In-home became the moment that all shoppers focused on.
Much of this growth came from the transfer of out-of-home consumption occasions to in-home moments. Spend was boosted by government support, mainly in the form of direct cash transfers to consumers.
Some of the trends that we’ve seen in 2020 are common across all markets while others are more local in nature. What’s still not clear is which of these trends will be most important once COVID-19 ceases to dominate everything we do.
This second edition of Winning Omnichannel for Latin America will share what moved the FMCG market in 2020 and provide important reflections on the future.
We’ll compare what’s been happening around the globe to illuminate Latin America’s own retail transformation in 2020 and identify new growth opportunities in 2021.
