2021 predictions

Three insights about the current scenario and new purchasing behavior

1. Adverse Context

We are still waiting to find out the full economic impact of the lockdown and the timings for a drop in government support but brands should expect shoppers to react quickly and move to a more restrained consumption mode. Those at the bottom of the social pyramid will be the most affected.

2. Wholesale consolidates its position

With economic uncertainty on the horizon, the wholesale channel represents a refuge for shoppers who seek to stock up and make their budget work harder. There is no evidence that this channel is losing relevance as vaccination continues to advance across the region.

3. Multichannel options

Shoppers are diversifying the way they connect with channels and seeking both economic convenience and practicality.

E-commerce will have an important role as a growth space for the modern trade and as an accessibility tool for other channels.