Methodology
112 Facebook/ Instagram + TV campaigns measured across three markets.
30,000 panellists in Great Britain, 20,000 in France, 12,000 in Spain, representative of the population.
FMCG product campaigns run between 2017 and August 2021, over a 4-6 week period; 50% with more than €150K budget.
Exposure information to each campaign is tracked at a panellist per day level.
Exposure to offline media (TV, Radio, OOH, magazines) using OTS (opportunity to see) or fusion (varies by market).
OTS methodology based on a detailed questionnaire that gleans declared media behaviour, to connect exposure probability with information from the actual plan.