Households with cats are growing faster than those with dogs, and mostly in urban areas
Through Kantar Worldpanel’s Household Panel (HHP) sample in Thailand, we collect profiles of each household – including the number of members, intended user, household income, pet ownership, and whether they have a cat or dog or both (we don’t yet cover other animals). From this, we can see that the number of households owning pets has grown in Q3 of 2022 compared with Q3 2021.
Households that only own cats are growing faster than Thailand’s national population growth rate, as are those that own both dogs and cats. Households that only own dogs are in decline when benchmarked against the national growth rate.
If we look deeper into the region, the number of households with pets is growing faster in Greater Bangkok (Bangkok and vicinity) than in any other area. This might be a sign of a major change on the horizon for the whole country, as the capital city normally leads the way on changing trends.
While our figures don’t reflect the total dog and cat population in Thailand, they give a clear indication that the pet owning trend in the country is on the rise.
