2022 was the year the Philippines emerged from the pandemic and when Filipinos started to embrace post-pandemic life. Shoppers started to spend more across mega-sectors and shop in categories that they deprioritized during the pandemic. Faced with high inflation, shoppers have adopted ways to mitigate price increases, for example, by looking for value - either through more affordable brands or by buying smaller pack sizes- and continuing to shop in sari sari stores.
In this year’s Brand Footprint we see household brand names remaining the top choice among Filipino homes, but we also see brands with a strong value proposition influencing this year’s ranking.
Congratulations to all the brands that have - once again - managed to meet the needs of shoppers in this post-pandemic world.
