How Kantar Public is helping clients shape the next generation of youth policies

1

Identifying the key issues that influence the lives of 16,000 young people in England by following their experiences since 2004 through secondary school, and on to further education, training, or employment. One of the world’s largest longitudinal studies of young people.

2

Monitoring the attitudes, values, habits, and social behaviour of young people in Germany since 2002. A comprehensive, longitudinal social reporting which is considered as one of the most important youth studies in Europe.

3

Evaluating a European Union programme that aims to prevent radicalisation of young people through communication actions and civil society engagement.

4

Monitoring the mental health and wellbeing of Australian youth (aged 12 – 25) to assess young people’s ability to cope with stress and to manage their daily activities at school, home and work.

5

Evaluating strategies to engage disadvantaged pupils in tutoring across state schools in England, and assessing the impact of tutoring on attainment, as a response to Covid-19 learning loss.

From education to online safety, social care, physical health, mental health and wellbeing, sexual education, social mobility, civic engagement, and more, our specialist teams partner with clients to advise them on the development of policies and initiatives that reflect the values and needs of today’s younger generations.

Here are a few examples of our recent work involving young people around the world:

6

Identifying the barriers and motivations of young people to different forms of civic engagement across Europe, to devise effective strategies for their activation.

7

Understanding the attitudes to life, self-image, and perceptions of the future of 9,000 young people across ten countries in the Middle East and North Africa – including countries facing major economic and political upheavals, violence, war, poverty, and hunger.

8

Analysing the opinions and attitudes of young Europeans aged 16 to 30 across the 27 EU Member States, to inform the 2021 European Youth Event which brought together 10,000 young people sharing their ideas for the future of Europe.

9

Assessing the impact of the Covid-19 pandemic on socio-economic inequalities in life chances in England, both in the short- and long-term. A new longitudinal study which will follow young people aged 16 in England as they progress through their education.

10

Monitoring and analysing the dynamic factors of growth and development of children and adolescents in South Korea through our National Youth Panel set up in 2018.

11

Exploring the attitudes and behaviour of French adolescents aged 11-14 years old towards physical activity and sedentary lifestyles.

12

Understanding the exposure of children in the Netherlands to the advertising of foods classified as high in fat, sugar, and/or salt (HFSS) through linear, non-linear and digital marketing.

13

Evaluating the five-year Complementary Basic Education programme in Ghana which is designed to ensure that children aged 8-14 years who have never been to school, or who have dropped out of school, have access to and are benefiting from basic education.

14

Assessing the impact of a social media campaign on sexual and reproductive health targeted at adolescent girls in India, and providing strategic recommendations to shape the future direction of the campaign.

15

Monitoring different aspects of young people’s lives in Spain, including their use of media and technology, consumption of alcohol and tobacco, exposure to violence, and intergenerational relationships.

16

Understanding the importance of Poland’s historical anniversaries for young people aged 12 to 17 within the context of the 100th anniversary of the Battle of Warsaw. 

17

Assessing the impact of social media usage on the wellbeing of Dutch teenagers aged 14-15.

18

Consulting with young people aged 11-18 on the redesign of the French public health agency’s sexual education communication tools on digital and social media

If you would like to speak with a member of our policy & programme evaluation teams, or discuss our Evidence and Consulting services, email us at:

public@kantar.com