Methodology

Methodological information

The Reykjavík Index for Leadership was launched in 2018, covering the G7 countries and 20 sectors of the economy. It was then repeated in 2019 and extended to cover the BRIC countries and two additional sectors. In 2020, the Reykjavík Index for Leadership was repeated, covering the G7 countries plus India, Kenya and Nigeria, and extended to cover 23 sectors.This report focuses on the Reykjavík Index for Leadership 2021, which was undertaken in 22 countries covering G20 countries (including the G7 countries) as well as Iceland, Poland and Spain.The Reykjavík Index for Leadership has been constructed based on research exploring the question:“For each of the following sectors or industries, do you think men or women are better suited to leadership positions?”. This question allows responses of ‘men’, ‘women’ and ‘both equally’ for 23 different economic and professional sectors. Aligned with our goal, a response of ‘both equally’ results in a point for that country within the Index, while a response of ‘men better suited’, ‘women better suited’ or ‘don’t know’ does not.A country’s Reykjavík Index for Leadership is equal to the average proportion of people selecting ‘both equally’ across the 23 economic sectors. This is a measure of the extent to which, across society, men and women are viewed to be equally suitable for leadership.For consistency between countries, the views of men and the views of women have each been given a 50% weight rather than a weight based on their exact population share (which varies slightly between countries). Similarly, the G7 and G20-wide versions of The Reykjavík Index weights each constituent country equally.Overall sampleThe total sample for the 2021 edition of the Index is 35,208. The sections below describe the sample sizes and data collection modes per country or group of countries.G7 countriesThe data source for the 2021 Index calculations is a Kantar survey of c.2,000 working-age adults (aged 18-65) conducted in each of the G7 countries (US, Canada, Japan, UK, Germany, France and Italy) in August 2021, representing a total of c.14,000 people.The samples have been weighted so that each country’s gender, age and education profile match the relevant population profile. Kantar’s online panel was used for data collection in each of the G7 countries.

G20 countries + Poland and Spain

The data source for the 2021 Index calculations is a Kantar survey of working-age adults (aged 18-65) conducted in each of the G20 countries in September 2021:

c.2,000 per country in the US, Canada, Japan, UK, Germany, France, Italy and Australia

c.1,000 per country in Argentina, Brazil, China, Indonesia, Mexico, Russia, Saudi Arabia, South Africa, South Korea and Turkey

c.5,000 in India (see next section)

c.1,000 in Poland and Spain: these countries were included because the 20^th member of the G20 is the EU. With Spain, Poland, France, Germany and Italy, the Index covers the largest EU countries and over 65% of EU population.

The samples have been weighted so that each country’s gender, age and education profile match the relevant population profile. The samples for India, China and Saudi Arabia were weighted so that each country’s gender and age match the relevant population profiles.Kantar’s online panel was used for data collection in each of these countries except India (see next section).

India

The data source for the 2021 Index calculations for India is a Kantar survey of 5,368 working-age adults (aged 18-65). The survey in India was conducted between 4^th and 20^th August 2021, using CAPI for data collection.The data was collected exclusively via face-to-face interviews, and with restricted geographical coverage. Samples were drawn from 10 states (2 states for each agro-climate region) of 32 states with data collected in both urban (40.3%) and rural (59.7%) areas.In each state, two districts were selected purposively (one urban, one rural) and a variable number of city wards (urban districts) or villages (rural districts) were then selected in each district using random sampling methods.The list of PSUs primary sampling unit) was selected using India census-2011. Quotas for gender crossed by age group were used in each village/city ward. The achieved sample size was 5,368, spread between 98 villages and 102 wards across 10 states.IcelandThe data source for the 2021 Index calculations in Iceland is a survey of just over 2,000 working-age adults (aged 18-65), carried out between 3rd and 15th of September 2021 by the Social Science Research Institute (SSRI), at the University of Iceland. The sample has been weighted so that the gender, age and education profile match the population profile. SSRI’s probability based online panel was used for data collection.

For any questions on the methodology, please contact public@kantar.com