We monitor brand share, switching and loyalty, and help our clients understand the reasons behind consumer tech choice.
Our longitudinal panels in the US (20,000 sample) and Australia (10,000 sample) bi-annually track smart home device ownership, with a smart speaker insight deep-dive. Monitoring purchase trends, loyalty and witching over time, Worldpanel ComTech delivers the latest industry insight on smart speakers. The service subscription includes insight reports, consultancy hours from specialist insight team and online dashboards.
Define what devices people buy and why
Win new and retain existing customers by understanding the key reasons for usage
Compare factors that influence the purchase journey for different brands
Identify target groups of consumers likely to switch brand
Support and define brand and category marketing strategy
Develop brand strategies to encourage cross category brand loyalty
