Through our longitudinal continuous surveys, we offer our clients unique, detailed and actionable insights.
Brand ownership of different smart devices such as smart speakers, security or heating, and when were they acquired.
For smart speakers:
01 - Likelihood of recommendation
02 - How acquired and reason for purchase
03 - Spend
04 - Model ownership and number in home
05 - Usage, frequency and smart home connection
06 - Areas of satisfaction/ dissatisfaction
07 - Intention to buy and models considered/ amount will spend
08 - Amazon services
09 - Music and video subscriptions
10 - Barriers to purchase
What is the presence of smart devices in the home e.g. TV, security, lighting?
What are my smart speaker customer levels of satisfaction and what factors are existing customers not happy with?
Which target groups are intending to buy a smart speaker?
How does owning a smart speaker change behaviour? E.g. impact on ownership of other devices (smart security/ smart lighting) & usage of smartphones, tablets, music, video subscriptions.
What services are different smart speakers used for?
How can I design and optimise my smart speaker marketing strategy to grow market share?
What role do smart speakers play in the home and how are they being used?
What motivates people to buy a smart speaker? What should the brand message be?
How many of my customers are at risk of churning to another brand and why?
