With 6% CRP growth, Nestomalt rose three places to secure sixth position in overall FMCG and remained the number one beverage brand. Nestomalt has managed to grow in 2022 when many brands have declined in CRPs.
Nestomalt is a health food beverage with a strong presence across the country. The price of imported full cream milk powder has soared by 225% due to depreciation of the local currency, so many consumers have chosen to swap to Nestomalt. The brand stayed relevant by offering economical pack sizes when consumers were looking for cost-effective options.
Nestomalt attained this growth by focusing on the most demanding pack sizes and grabbing the opportunity amidst the current economic turmoil, when other categories were facing challenges with buyers moving towards many local brands to get price point benefits.
